First step is to get organized. Leave all the technical gizmos for now and stick to the basics. Begin by writing the script for your Video. This is the most important step and will determine how effective your video is in holding the viewers’ attention.
Know your product inside out. Make a list of its features,its advantage over other similar products or what is unique about it and what benefits it provides to the user. Knowing this list is very important because it will allow you to set up your script accordingly.
After you have the script ready,I might mention here that the script need not be perfect,allow for additions or deletions as you progress making the marketing video. With the script in hand turn it into a visual presentation. I generally prefer using PowerPoint as there are numerous resources for it on the internet and much of it is free and also there are numerous tools for creating and editing videos most of which are freeware.
Now using the list which you compiled earlier,make a slide for each point on the list starting with the features and ending with the benefits. Remember to lay emphasis on the benefits the product will provide to the viewers.
Begin your video with an introduction of who you are,where you are from and why this video is being made. This makes it so that to the viewer the video seems more personal and sets the tone as if you are having a conversation with the viewer. And not as someone who is simply hungry for prospects.
An important point here I must mention is to keep things moving in your video. Use your innovations and keep things animated to hold the attention of the viewers,but also make the transitions fluid this part requires some degree of skills which comes with a bit of practice and patience.
While going over your video’s script,keep your voice natural and speak as if you are having a conversation with a friend. But enunciate and keep your voice crisp,try to sound relaxed but not sleepy at the same time,tricky I know,but easy to master.
And an important perspective to keep in mind is that to remember people are more prone to be receptive to word of mouth recommendation from friends or acquaintance while making purchases or decisions,keep this in mind while setting up your script. This gives you a strategic overlook on setting up your Internet Video Marketing plan.
And lastly get a critique from a friend,family or anyone unfortunate enough to be nearby. See how they react to your Video before you take the plunge and upload it.
