Internet video is a powerful tool to use when trying to reach out to customers. It serves as a medium through which you can present your products or services as it combines the familiarity of the television and the interactive nature of the Internet.

With an exponentially growing Internet savvy population the Internet has developed a ubiquitous presence in our lives and more and more people are searching the web for information. So much so that ‘Google it’ has turned to have a unique meaning of its own.

An added advantage to video marketing is the incredibly low costs of production and dissemination of marketing videos on the net. Not to mention that Internet allows specific targeting of potential customers.

Internet video marketing also comes with several advantages apart from low costs and targeted dissemination. Written articles were the most common way for marketing products or services on the Internet however this has been superseded by video because Internet is all about instant gratification.

A picture is worth a thousand word and videos are worth a thousand pictures. Videos can provide information fast and they can be designed to hold a customer short attention span by constantly changing,unlike static text.

Some tips on efficiently disseminating marketing videos on the Internet.

· Video directories are where you need to upload you videos for them to be disseminated.
· Analyze the traffic and feedback on your videos to measure their effectiveness. There are tools to achieve these tasks so learn how to use them.
· No matter how interesting or beautifully you may have created a video it will not translate into sales unless you can manipulate the content to sell your product or direct surfers to your sites.
· Do not attempt to force feed your videos like TV commercials it will put off many potential customers. So allow them the option to skip if they wish to.

Some tips on optimizing your videos

· Give informative and relevant names to your videos
· Use keywords
· Use anchor text when linking to your site
· Optimum length of internet videos are about 2mins
· Adding transcript of the video on your site can help
· Remember to remind your viewers to visit your site

Online videos are the future of marketing online. They are easy,cheap to produce and once properly disseminated,they have a world over reach to new markets.