We all know online video is now the major mover when it comes to marketing. There has been an exponential increase in the number of online videos especially in the field of marketing in recent times. Having said that,online video have come a long way but most people believe it is still in its infancy stage with tremendous growth potential.
Here are some of tips to help you tap into those potentials.
Create a script first before you start working on filming it. Use the script as a guide on what you need to be doing. Having a script gives your video direction and goal oriented.
Keep your video short preferably under 2 minutes or if it is simply an ad keep it under 30 seconds and get your marketing message across as soon as possible.
Distribute your videos to video directories,upload it to YouTube.
Quantity matters,the more you have the better are your chances of being noticed.
Quality matters,high quality videos builds up your reputation and by quality I don’t just mean the quality to the clip but quality in content and creativity.
All the above being done,do not just leave it there. Go online make connections in the online community and make friends in your niche or people who are interested in the same things as you are.
If your video is good people will leave comments,try to follow up and reply to as many as possible.
Interaction is the key to building your reputation and culturing a following.
Consistently produce videos in series (preferably two or three weekly) to build a brand name and achieve a fan base.
Focus on one video at a time. Once you start working on video,hundreds of ideas will start growing in your learn to focus on completing your projects one at a time or face ‘creative paralysis’.
Always,always add written material into your videos on important points or to stress certain words. Audio and visual of those words make a powerful imprint. But keep it to a minimum or you risk overexposing your viewers.
When it is about the internet,increasing speed always seems to diminish attention span so marketers must keep evolving their techniques to keep pace with changing profile of their customers and stay ahead of competition.
