Online video marketing if done properly provides a face or a portal for the customer to associate with the business on a more personal level and provokes the customer to recommend it to others as well.

Online video marketing is a relatively new form of marketing which was,until few years ago,unavailable for most small businesses. However internet being the great leveler has leveled the playing field for all big or small players to compete on equal footing and the only hurdles are creativity and zest or desire to succeed.

1. Making online videos does not necessarily entail high production costs or require specialist knowledge. You just need to think outside the box or even if you cannot come up with new concepts,research around online for inspiration.

2. Here are the overall key steps you will be going through in making your video
· Creating your script and shooting you video
· Transferring it on to the computer
· Use video editing apps to refine,enhance and compress
· Uploading and distribution

3. Choosing the best video format for your online video can be difficult the biggest problem with any format you choose would be the compatibility factor. The best option these days is to go for flash format. It is more compatible than any other available formats (both Mac and PC compatible) it is small,fast,user friendly etc.

4. Tools and equipment are pretty basic and the minimum requirement is a computer with internet connection. Web cam,camcorder can increase your options as well. Editing can be done with video editors many of which are freely available on the net.
Some tips on the video

· Keep your videos short
· Make it interesting and do not make it look like a commercial
· Target you potential customers and call them to action
· Optimize your videos for search engines
· Give appropriate titles to your video
· Use anchor links with linking

5. Distribution to video directories,using ad networks etc are cost effective ways of disseminating your videos and reaching out to large number of target audience. There are a number of tools that gives you data on your videos being viewed,measure the performance of your videos by analyzing these and make improvements.