Written by David Husnian Imagine you requiring the services of an attorney but having no idea about the nearest attorney office. Now what? You will search for attorney online –obviously. Now let us suppose that there is an attorney website where you see videos about the attorney explaining insights about the law,sharing his success stories,and appears just the right attorney for your specific requirements. You have one more option,attorney site,which does not provide interaction (videos) or tell you much about the attorney firm. Which one would you select out of the two? Obviously,the first! However,you will find many sites belonging to the second category than the first. The worst part is that most of the sites,belonging to the first category,are not educative for bringing a sense of trust and credibility in mind of the individual seeking attorney services online. This is the reason why attorney service providers,all over the world,need to realize that they need to appear as trustworthy entities than mere entities. If you think that not many search for attorney services online,you need to get your facts right. For example –If I do not know a lawyer and even do not someone knowing a lawyer,I am obviously expected to go online and search unless I am the world’s only person without work and endless hours to search for attorneys by traditionally visit each and every attorney office nearest to my home and office. Let us now read how attorney firms can make the best use of their site’s online presence to encourage potential clients to choose them and not others. The first and foremost thing that you need to remember is to get professional videos that are educative and help clients trust you. The video must have an attention-evoking headline and content,which should also be relevant and useful for the client. Pitch of the video must be audible and professional and the video length should be a maximum of 1-4 minutes. Creating professional videos is not end of the road,you need to make sure that it is promoted at every platform where your potential clients can visit or actually visit. In addition to the abovementioned tips,do make it a point to watch the video before you post it on YouTube or other sites. Try to think from the perspective of a potential client –what he or she is expecting,is the video good enough to satisfactorily address the needs etc. It is important for you to highlight your testimonials and approach to work,and not your personal or professional achievements. You need to explain how you can help solve a viewer’s problem and this information must be up to the point. In order to reap and optimize benefits from video marketing,you should hire the services of an experienced video producing firm of repute so that all details are best addressed to evoke client responses.  Written by David Husnian In the world of viral marketing,PopScreen has emerged as a promising portal. Hailed as the easiest way for organizing and sharing favorite television shows,viral videos,news,webcasts,music,and movies from different sources in one location –PopScreen has everything that is needed to evoke attention of one and all. There are many advantages associated with PopScreen besides those mentioned above. Videos or other content can be re-watched straight from the interface. If that was not all,beta version of the new PopScreen is something that just cannot be avoided.
New Layout And User Interface There is not much of a difference between the color scheme of the old and beta versions –beige and green with splashes of red,orange,and blue –but the overall appeal of the beta version is surely worth a look. A sidebar widget about channels and single-line video streaming option are two additions to the beta version that do not disappoint,to say the least. While the old PopScreen had a boring white headline ““Bookmarking tool for online videos and live web shows.”,its new counterpart has a unique and appealing mission statement ““Measuring the Pulse of Online Videos.”,which is more than enough to attract the eyeballs and emphasizing that the core purpose of the service has changed,and changed for the better. If you have been looking for some cool options,the beta version of PopScreen will be more than delighting. You will find interesting data below each of the video titles on the home page list,initiating with the number of “influencers”,which are sites such as the New York Magazine that are talking about,sharing,or embedding videos. The most appealing part of the beta part is the sidebar box highlighting the Featured Influencers by category on the home that will be useful to site visitors if they decide to go directly to any of the sources. If that was not all to impress you,you can also access a snippet of comments on the site about the videos. The red time stamp,in proximity with the bottom of the list of influencers,will provide information about when the video began getting popular and the hosting web portal for the video clip. You can even share your admiration with your friends on Facebook about videos by clicking the “like”button. The beta version is also preloaded with filtering options for videos that are “Popular Now” and videos that are “On Our Radar.” Things become impressive when you see a change to the tagline “Discover the Next Viral Sensation.” after switching to the “On Our Radar” view. Written by David Husnian In today’s cutthroat business world,more and more companies,irrespective of their size and line of operations,are making use of online video marketing. This online video marketing tips for small companies will be beneficial if you have a small company. The unchallenged popularity of YouTube,which is evident from the fact that nearly 31.2 billion videos were watched by online users in the United States alone in March 2010,is one of the biggest reasons behind such a phenomenon. Let us read how online video marketing can be initiated to propel brand awareness and maintaining equilibrium between demand and supply of products and services of an online business.
How To Create Online Videos With online videos emerging as primary marketing and communication tools for small as well as big businesses,generating qualified leads and maximizing sales are not concerns of businesses any more. The concept of online video marketing is more than sufficient enough to drive traffic and boost social media marketing efforts. The best part about online video marketing is that even amateur videos can make a difference and evoke attention of the targeted audience though professional videos are always recommended. For creating videos,one can make use of smart phones,webcams,and camcorders like the Flip Video™ to stay close to quality solutions in a few minutes. It is worth noting here that Flip Video™,the pocket-sized camcorder,is one of the favorites among the marketing communities. Costing as less as $200,this camcorder can be directly plugged onto the USB port of a PC for easy access to creating,editing,and distribution features. Animoto and JayCut,web-based services,are also good options for producing high quality and evoking videos. Distribution Of Online Videos Now that you have created videos,it is time to distribute. It is important to note here that YouTube is the indisputable market leader as far as online video distribution is concerned. For distributing videos besides marketing them on YouTube,online businesses can put their videos on their websites and blogs. Some of the other online video distribution websites,apart from YouTube,are Megaupload,OneWorldTV,Photobucket,and Kewego. In order to enhance the appeal and visibility of videos,they can be distributed through social networking sites like Facebook and Twitter or through paid newswire distribution services such as PRNewswire and BusinessWire. Benefits Of Online Video Marketing Leverages For Small Businesses Online videos can be created and promoted by small businesses to improve branding and viral marketing measures. It is highly important to note here that the topic and medium of online videos will depend upon the approach,aim,and budget of the promotional campaign. In this respect,some of the amicable opportunities may include: PR: 1) Broadcast media interviews
2) Public statements from authorized business executives
3) Video news releases Corporate Branding: 1) Product demonstrations and how-to-use guides
2) Video case studies and tutorials
3) Welcome videos on company site and blogs
4) Email marketing campaigns Viral Marketing: 1) Commercial advertisements
2) Testimonials
3) Video Blogging All in all,online video marketing is one comprehensive set of marketing tools that can easily propel sales and profits of a small business without putting any burden on its limited infrastructure. Written by David Husnian Although relatively,new internet marketing has grown into gigantic proportion in recent years and most businesses face stiff competition to stay ahead of their competitors to maintain better visibility of their products. Video marketing has emerged to be the latest entrant as a powerful marketing tool for internet businesses. Online video has been here for sometime but most people feel that it is still in its infancy and has potential for more development in the near future. If you have not tapped into this form of marketing,you need to get your act together and move quickly. Or if you are already video marketing read on to make sure that your videos are correctly targeting your markets. Squeeze page or lead capture page is a vital part of online marketing if you are not familiar with these terms they mean the particular page where a visitor can leave their name and email. Having lead capture page may not be appropriate in some cases,therefore use them sparingly. Lead capture pages allow you to keep in touch will all your visitors and keep them updated on new announcements. Lead capture pages should quick brief and to the point. You must also provide assurances to the visitor that their information is confidential. Make sure that you do keep to your business promises and guard their information. Hiring professionals services to create quality video is recommended unless you are a professional yourself or an amateur with reasonably good video editing skills. Poor production and quality of the video can create a bad image when you are actually trying to inspire confidence in your product or services. This is not the case in all forms of video marketing however and within some niches actual amateur videos can create an authentic and personal touch to which the viewer are more receptive. Therefore researching is very important both before even thinking of creating a video and after you have created and distributed your videos as well. Distribution and dissemination of your videos to video directories will allow greater reach to a targeted audience. Also remember that content is very important and as long as you provide content that people want or need. Your videos will generate traffic to your sites. All in all,video marketing is here to stay so keep producing them regularly in series with your unique style to build a following and stay connected to you viewers. Although relatively,new internet marketing has grown into gigantic proportion in recent years and most businesses face stiff competition to stay ahead of their competitors to maintain better visibility of their products. Video marketing has emerged to be the latest entrant as a powerful marketing tool for internet businesses. Online video has been here for sometime but most people feel that it is still in its infancy and has potential for more development in the near future. If you have not tapped into this form of marketing,you need to get your act together and move quickly. Or if you are already video marketing read on to make sure that your videos are correctly targeting your markets. Squeeze page or lead capture page is a vital part of online marketing if you are not familiar with these terms they mean the particular page where a visitor can leave their name and email. Having lead capture page may not be appropriate in some cases,therefore use them sparingly. Lead capture pages allow you to keep in touch will all your visitors and keep them updated on new announcements. Lead capture pages should quick brief and to the point. You must also provide assurances to the visitor that their information is confidential. Make sure that you do keep to your business promises and guard their information. Hiring professionals services to create quality video is recommended unless you are a professional yourself or an amateur with reasonably good video editing skills. Poor production and quality of the video can create a bad image when you are actually trying to inspire confidence in your product or services. This is not the case in all forms of video marketing however and within some niches actual amateur videos can create an authentic and personal touch to which the viewer are more receptive. Therefore researching is very important both before even thinking of creating a video and after you have created and distributed your videos as well. Distribution and dissemination of your videos to video directories will allow greater reach to a targeted audience. Also remember that content is very important and as long as you provide content that people want or need. Your videos will generate traffic to your sites. All in all,video marketing is here to stay so keep producing them regularly in series with your unique style to build a following and stay connected to you viewers. Written by David Husnian If you have not moved onto video marketing by now you are losing potential customers and sales to your competitor even as you read this. Here are the 7 reasons why you need to act fast and act now. 1. Video marketing is easy,inexpensive and once you get the hang of it so much faster than cranking out articles. Not to mention more effective than written article. 2. Equipments for creating videos are pretty basic;if you are on shoelace string budget even a simple computer is sufficient to make your video using power point or some screen capture applications. A web cam or digital camera can increase your options even more. But the ideal workhorse for making videos is to use camcorders they provide huge added functionality. 3. There are a large number of video directories that can disseminate your videos to targeted audience. There are numerous free video distribution sites such as TrafficGeyser,TubeMogul etc apart from the most popular no. 3 ranked website in the world the YouTube. 4. With the Internet,dissemination of information is no more concentrated within the confines of large corporations or organizations. With a little effort you can benefit from this by being able to push out your product or services to a truly global audience using the perfect medium to pass on ideas. 5. Videos if made with creativity can spread like wildfire due to their potential for entertainment,it is popularly term viral. 6. Videos are also search engine friendly and are more likely to be indexed by Google compared to your articles. 7. Internet viewers tend to scan pages of articles for information they are specifically looking for and many tend to skip or miss information that you wrote to for the specific purpose of advertising your product or service. But when it comes to a video,viewers normally let it run and view the entire clip thus you can get them to hear exactly what it is that you wish to advertise and in the order you wish them to see it. Lastly,remember that videos are critical for driving sales but remember that does not mean you forgo written articles. Written articles still play a very important role so have videos and base your articles on these videos. Written by David Husnian Online video marketing if done properly provides a face or a portal for the customer to associate with the business on a more personal level and provokes the customer to recommend it to others as well. Online video marketing is a relatively new form of marketing which was,until few years ago,unavailable for most small businesses. However internet being the great leveler has leveled the playing field for all big or small players to compete on equal footing and the only hurdles are creativity and zest or desire to succeed. 1. Making online videos does not necessarily entail high production costs or require specialist knowledge. You just need to think outside the box or even if you cannot come up with new concepts,research around online for inspiration. 2. Here are the overall key steps you will be going through in making your video
· Creating your script and shooting you video
· Transferring it on to the computer
· Use video editing apps to refine,enhance and compress
· Uploading and distribution 3. Choosing the best video format for your online video can be difficult the biggest problem with any format you choose would be the compatibility factor. The best option these days is to go for flash format. It is more compatible than any other available formats (both Mac and PC compatible) it is small,fast,user friendly etc. 4. Tools and equipment are pretty basic and the minimum requirement is a computer with internet connection. Web cam,camcorder can increase your options as well. Editing can be done with video editors many of which are freely available on the net.
Some tips on the video · Keep your videos short
· Make it interesting and do not make it look like a commercial
· Target you potential customers and call them to action
· Optimize your videos for search engines
· Give appropriate titles to your video
· Use anchor links with linking 5. Distribution to video directories,using ad networks etc are cost effective ways of disseminating your videos and reaching out to large number of target audience. There are a number of tools that gives you data on your videos being viewed,measure the performance of your videos by analyzing these and make improvements. Written by David Husnian Internet video is a powerful tool to use when trying to reach out to customers. It serves as a medium through which you can present your products or services as it combines the familiarity of the television and the interactive nature of the Internet. With an exponentially growing Internet savvy population the Internet has developed a ubiquitous presence in our lives and more and more people are searching the web for information. So much so that ‘Google it’ has turned to have a unique meaning of its own. An added advantage to video marketing is the incredibly low costs of production and dissemination of marketing videos on the net. Not to mention that Internet allows specific targeting of potential customers. Internet video marketing also comes with several advantages apart from low costs and targeted dissemination. Written articles were the most common way for marketing products or services on the Internet however this has been superseded by video because Internet is all about instant gratification. A picture is worth a thousand word and videos are worth a thousand pictures. Videos can provide information fast and they can be designed to hold a customer short attention span by constantly changing,unlike static text. Some tips on efficiently disseminating marketing videos on the Internet. · Video directories are where you need to upload you videos for them to be disseminated.
· Analyze the traffic and feedback on your videos to measure their effectiveness. There are tools to achieve these tasks so learn how to use them.
· No matter how interesting or beautifully you may have created a video it will not translate into sales unless you can manipulate the content to sell your product or direct surfers to your sites.
· Do not attempt to force feed your videos like TV commercials it will put off many potential customers. So allow them the option to skip if they wish to. Some tips on optimizing your videos · Give informative and relevant names to your videos
· Use keywords
· Use anchor text when linking to your site
· Optimum length of internet videos are about 2mins
· Adding transcript of the video on your site can help
· Remember to remind your viewers to visit your site Online videos are the future of marketing online. They are easy,cheap to produce and once properly disseminated,they have a world over reach to new markets. Written by David Husnian If you have not moved onto video marketing by now you are losing potential customers and sales to your competitor even as you read this. Here are the 7 reasons why you need video marketing and why you need to act fast and act now. 1.Video marketing is easy,inexpensive and once you get the hang of it so much faster than cranking out articles. Not to mention more effective than written article. 2.Equipments for creating videos are pretty basic;if you are on shoelace string budget even a simple computer is sufficient to make your video using power point or some screen capture applications. A web cam or digital camera can increase your options even more. But the ideal workhorse for making videos is to use camcorders they provide huge added functionality. 3.There are a large number of video directories that can disseminate your videos to targeted audience. There are numerous free video distribution sites such as TrafficGeyser,TubeMogul etc apart from the most popular no. 3 ranked website in the world the YouTube. 4.With the Internet,dissemination of information is no more concentrated within the confines of large corporations or organizations. With a little effort you can benefit from this by being able to push out your product or services to a truly global audience using the perfect medium to pass on ideas. 5.Videos if made with creativity can spread like wildfire due to their potential for entertainment,it is popularly term viral. 6.Videos are also search engine friendly and are more likely to be indexed by Google compared to your articles. 7.Internet viewers tend to scan pages of articles for information they are specifically looking for and many tend to skip or miss information that you wrote to for the specific purpose of advertising your product or service. But when it comes to a video,viewers normally let it run and view the entire clip thus you can get them to hear exactly what it is that you wish to advertise and in the order you wish them to see it. Lastly,remember that videos are critical for driving sales but remember that does not mean you forgo written articles. Written articles still play a very important role so have videos and base your articles on these videos. Written by David Husnian Although relatively,new internet marketing has grown into gigantic proportion in recent years and most businesses face stiff competition to stay ahead of their competitors to maintain better visibility of their products. Continue reading to learn some tips on increasing visibility of products via video marketing. Video marketing has emerged to be the latest entrant as a powerful marketing tool for internet businesses. Online video has been here for sometime but most people feel that it is still in its infancy and has potential for more development in the near future. If you have not tapped into this form of marketing,you need to get your act together and move quickly. Or if you are already video marketing read on to make sure that your videos are correctly targeting your markets. Squeeze page or lead capture page is a vital part of online marketing if you are not familiar with these terms they mean the particular page where a visitor can leave their name and email. Having lead capture page may not be appropriate in some cases,therefore use them sparingly. Lead capture pages allow you to keep in touch will all your visitors and keep them updated on new announcements. Lead capture pages should quick brief and to the point. You must also provide assurances to the visitor that their information is confidential. Make sure that you do keep to your business promises and guard their information. Hiring professionals services to create quality video is recommended unless you are a professional yourself or an amateur with reasonably good video editing skills. Poor production and quality of the video can create a bad image when you are actually trying to inspire confidence in your product or services. This is not the case in all forms of video marketing however and within some niches actual amateur videos can create an authentic and personal touch to which the viewer are more receptive. Therefore researching is very important both before even thinking of creating a video and after you have created and distributed your videos as well. Distribution and dissemination of your videos to video directories will allow greater reach to a targeted audience. Also remember that content is very important and as long as you provide content that people want or need. Your videos will generate traffic to your sites. All in all,video marketing is here to stay so keep producing them regularly in series with your unique style to build a following and stay connected to you viewers. Written by David Husnian Conceptualizing your ideas and turning them into something tangible as an online video is a skill no online marketer can afford to ignore. Here are some tips to fire up your creativity and create effective marketing videos.
Tip # 1 Put yourself into the shoes of your target customers and see if you can identify their needs. There are always weak areas or problems that a customer faces for which you can provide solution or something that you can do faster,better,cheaper,longer,safer etc. Tip # 2 After you have identified a specific customer need,highlight it to them and present it as a problem that needs a solution. Now provide a unique solution to that specific problem. It is recommended where ever possible to provide at least one solution for free. This will help generate goodwill from your customers and also creates brand value. Tip #3 Continue with the video providing a technique for addressing the problem. Be involved and focus on helping your customers this will show through as being passionate about what you do. Do not make pushy sales pitch they can be a major turnoff. This is not a TV commercial video so stay away from making your video look like one. Tip #4 Remember to keep things from being to impersonal. How to do this is to quickly introduce yourself and what you do initially. Then tell them what your video is all about and what benefits it will give the viewers. Tip #5 Stay informed,get to know how people are creating and presenting their videos online. Watch these video regularly and learn from them and derive inspiration for your own creations. Stay away from imitating others if possible or if you do then do it better. Tip #6 There are a number of tools that provide various data on e.g. the number of people who watched your video,how long they watched,how they reached your video etc. Remember to use these feedbacks for analysis to improve and target potential customer better. Tip #7 Remember the purpose of you creating this video is ultimately to drive traffic to your site. Therefore direct your viewers to your site for more information or help. One common but effective line is “If you have enjoyed this video and want more information I want/ please go visit http:/………” Always make sure you have the address provided in written form and flashed on the screen. | |
