How To | Street Guide to Video Marketing

All About Viewing And Analyzing Youtube Statistics For Videos

Written by David Husnian

If you are one of those online users who trust YouTube for every single thing in this world,you must already be familiar with YouTube Insight,video analytics functionality of YouTube. This functionality is useful for gathering information on how many people have viewed a video,where video views originate from,and what part of globe they are based at. But one thing that you may not be aware of is the fact that you can even have a look at analytics of competitors’videos.

Understanding Statistics Of Youtube Videos

All you need to do is to visit the YouTube video page for which you need analytical data. You will see a box with the total number of views along with a double-down arrow next to it,this box can be seen on the lower right-hand side of the video. You can click the double-down arrow to expand the statistics. The statistics will be differentiated by total interaction,links to the video,total views,and other specifications.

Note:Though some users uploading video disable the display of statistics,you will not find most of them doing that.

Now that we have accessed insights on statistics,let us read about how to interpret the video statistics.

1) Total Views

The number of views accumulated over the lifespan of the video will be demonstrated by “total views”.

2) Links

This is arguably the most interesting section for people (especially business owners and online marketers). By having a look at links,you can find out from where the video views initiated. The look will also help you gather data related to keywords that were used to search the video,sites linking to the video,and referral video sources.

3) Honors

This section will let you know if your video was the most viewed,most discussed,and top rated during a specific period of time.

4) Comments,Favorites,and Ratings

Statistics coming under this section will help you find out if the video was engaging for the viewers and what all factors contributed to success of the video.

5) Audiences

This is one section that just cannot be ignored by business owners and marketers though a sense of diligence is still required before taking the new steps. The section helps you discover new market and niche opportunities,which you may have ignored in the past or never expected in the first place.

Analyzing Video Data Of Competitors

If you are about to enter the world of online video marketing or want to optimize benefits from presently-followed video marketing practices of your business,it will be better if you can analyze hit videos of your competitors.

This will help you understand where you need to work upon,and where you are strong. Not only this,you can also find details about sites or blogs due to which the competition videos got successful. Now it will be time for you to develop a better promotional strategy than that of your competitors. You will also be able to find out which are the most rewarding keywords and once identified,you can use them for videos of your business to make a strong,intelligent statement. Furthermore,you can even identify previously unexplored market segments that your competitors are benefiting from.

New Video Editor Tool Of Youtube –How To Use

Written by David Husnian

The recent announcement of YouTube to launch its own video editor tool to help every one edit his videos directly,was greeted with appreciation and excitement from all quarters. Let us read more about this unique tool to develop a clear and complete understanding.

This article will help you by providing complete and easy access to five steps for getting more value from this much talked-about video editing tool of YouTube.

Trim Your Videos

If you are the one recording your own videos,you should be using the Video editor tool of YouTube to remove the start and end of the videos,unless you are an expert. This is simply because no one would like to see amateurish stuff taking place and getting recorded while looking for professional videos.

Adding Introduction

Good intros are always recommended as they make potential viewers aware of what to expect in a specific video. For this,you can create a presentation using Microsoft Presentation 2010 with a single slide of approximately 5-9 seconds containing video title and your image. You then need to click on “create a movie”option for saving this presentation as a movie file and uploading the same on YouTube.

Once the movie file,to be used as the intro,is on YouTube,you need to drag it into the first video slot in timeline of the editor followed by the clip with “actual video”in the next slot. If you are using an old version of Microsoft Presentation,you can visit Acoolsoft.com to download the free utility,“PPT to Video”.

Clutter Cleaning

Once you are done with intro and the “actual video”,it is time for you to emphasize upon cleaning the clutter. You can either set the unedited video clips as private for not to seen by others or delete these clips to avoid cluttering the YouTube channel. It is worth noting that videos that are longer than 10 minutes will not be accepted by YouTube.

Add Music

YouTube’s online editor tool offers you royalty-free music tracks that can be used by you while creating online videos. With tens of thousands of music tracks from a variety of genres to choose from,choice is endless. However,it is important to note here that your presentation should not include a voiceover else the same will be replaced by the free music track.

Record Once,Edit Any Time

In order to create multiple copies for circulation,you can opt for producing small videos that could possibly be used on more than one video. This way you will be able to upload a single video and use it on video timeline more than once,so that you use video clips that you need.

What you are waiting for,try the YouTube video editor as soon as it hits the online world!

Combining Video Marketing With Social Marketing to Get The Best of Both Worlds

Written by David Husnian

In earlier times news was organized and funneled out from large organizations onto the population. News were solely distributed from newspapers,televisions etc. until internet came along and completely leveled the whole playing field. Now news is being reported not exclusively by reporters but the actual people who are a part of the news themselves.

What does this have to do with you? Everything,it means small business can get their products and services out there for everyone to see if they wish to.

There are various social media sites like Facebook,Twitter,Linkedin etc to name a few. Which can be use to spread news about your company and let potential customers know that you are available to serve them.

Here are a few tips on how to go about utilizing these tools to increase your visibility:

· Create your business account on every social website that you think is relevant.

· Fill your business profile and make sure all necessary information are available to the viewer and keep them regularly updated. Nothing speaks worst about a company than having outdated information on their social sites.

· If you do have your business site on the web (highly recommended that you do) than make sure that all your social sites provide link back to your main business site.

· Go around to related social sites in your niche and provide comments which include a link back to your site.

· Create online videos and distribute them to various video directories and provide information to viewers to encourage them to visit your site.

· Connect with online communities and make friends and join groups create your own network among people with similar interest or people who are also in your niche.

· Blogging is a powerful tool and search engines love them. So blog about issues related to your business and be prolific. When it comes to the internet quantity does matter a lot when you want to increase your visibility.

· Make sure that you do provide useful and interesting information however otherwise even if you are highly visible there is a good chance your hits will not translate in to sales

Social marketing is here to stay however it is still in its infancy and the potential for growth is tremendous. So the earlier you get on board the better are your chances of being recognized as an established name within your niche.

Attract More Views To Your Video By Creating Better and Compelling Videos

Written by David Husnian

Conceptualizing your ideas and turning them into something tangible as an online video is a skill no online marketer can afford to ignore. Here are some tips to fire up your creativity.

Tip # 1 –Put yourself into the shoes of your target customers and see if you can identify their needs. There are always weak areas or problems that a customer faces for which you can provide solution or something that you can do faster,better,cheaper,longer,safer etc.

Tip # 2 –After you have identified a specific customer need,highlight it to them and present it as a problem that needs a solution. Now provide a unique solution to that specific problem. It is recommended where ever possible to provide at least one solution for free. This will help generate goodwill from your customers and also creates brand value.

Tip #3 –Continue with the video providing a technique for addressing the problem. Be involved and focus on helping your customers this will show through as being passionate about what you do. Do not make pushy sales pitch they can be a major turnoff. This is not a TV commercial video so stay away from making your video look like one.

Tip #4 –Remember to keep things from being to impersonal. How to do this is to quickly introduce yourself and what you do initially. Then tell them what your video is all about and what benefits it will give the viewers.

Tip #5 –Stay informed,get to know how people are creating and presenting their videos online. Watch these video regularly and learn from them and derive inspiration for your own creations. Stay away from imitating others if possible or if you do then do it better.

Tip #6 –There are a number of tools that provide various data on e.g. the number of people who watched your video,how long they watched,how they reached your video etc. Remember to use these feedbacks for analysis to improve and target potential customer better.

Tip #7 –Remember the purpose of you creating this video is ultimately to drive traffic to your site. Therefore direct your viewers to your site for more information or help. One common but effective line is “If you have enjoyed this video and want more information I want/ please go visit http:/………” Always make sure you have the address provided in written form and flashed on the screen.

Staying ahead of competition with Online Videos

Written by David Husnian

We all know online video is now the major mover when it comes to marketing. There has been an exponential increase in the number of online videos especially in the field of marketing in recent times. Having said that,online video have come a long way but most people believe it is still in its infancy stage with tremendous growth potential. Here are some of tips to help you tap into those potentials.

· Create a script first before you start working on filming it. Use the script as a guide on what you need to be doing. Having a script gives your video direction and goal oriented.

· Keep your video short preferably under 2 minutes or if it is simply an ad keep it under 30 seconds and get your marketing message across as soon as possible.

· Distribute your videos to video directories,upload it to YouTube.

· Quantity matters,the more you have the better are your chances of being noticed.

· Quality matters,high quality videos builds up your reputation and by quality I don’t just mean the quality to the clip but quality in content and creativity.

· All the above being done,do not just leave it there. Go online make connections in the online community and make friends in your niche or people who are interested in the same things as you are.

· If your video is good people will leave comments,try to follow up and reply to as many as possible.

· Interaction is the key to building your reputation and culturing a following.

· Consistently produce videos in series (preferably two or three weekly) to build a brand name and achieve a fan base.

· Focus on one video at a time. Once you start working on video,hundreds of ideas will start growing in your learn to focus on completing your projects one at a time or face ‘creative paralysis’.

· Always,always add written material into your videos on important points or to stress certain words. Audio and visual of those words make a powerful imprint. But keep it to a minimum or you risk overexposing your viewers.

When it is about the internet,increasing speed always seems to diminish attention span so marketers must keep evolving their techniques to keep pace with changing profile of their customers and stay ahead of competition.

5 Tips to Increase the Potential of Online Video Marketing

Written by David Husnian

Exponential growth in the number of videos being viewed on the internet suggest an underlying shift in marketers interest from traditional entertainment media such as papers or television to online videos.

Online marketing videos are not only more accountable and measurable but also encompass the strengths of traditional television along with the unique interactive capability of the Internet.

It is still too early to pass a verdict on which medium is more effective in marketing products or services. However it will be a wise strategic decision for a business to move into this relatively new area of marketing.

Here are five great tips for an online marketer to create cross-media brand experience and to ensure that their videos generate sale value from the viewers.

1. The keyword for Internet is instant gratification. Online videos are short and ads even shorter. Regular TV commercial length is far too long for online videos.

2. A powerful advantage of using online for marketing is in its ability to measure and analyze results of all the customers who view your videos. Learn how to make the best of these tools in creating more interesting videos for your target customers.

3. When it comes to click through rates (CTR) for online ads,content-focused sites rates are always much higher than news or entertainment although these two have higher viewers.

4. Instead of running the same ad in every form of media. It is very important to create a medium appropriate ad which maintains a consistent message throughout every medium be it the print media,television,banner,internet etc.

5. Use ad networks. Most online video marketer use these networks as they aggregate video inventory and increase the reach and dissemination of their ads while at the same time reduces the costs and complex management out of the advertising processes.

Remember Internet encourages interactivity so be sure to integrate this concept into your marketing campaign and in designing your online market videos. The Internet also provides accountability down to the smallest details that you can use for enhancing your video reach.

Finally the Internet is not a fad,while online video marketing is here to stay and will grow even more competitive over time. Online video marketing is cost effective and provides an outreach to a huge market of global proportions.

More About Camtasia and Using It to Enhance Your Affiliate Marketing StrategiesMore About Camtasia and Using It to Enhance Your Affiliate Marketing Strategies

Written by David Husnian

You can refer to the previous posting on introduction to Camtasia but this article will discuss a little more in-depth about how camtasia can enhance your affiliate marketing strategies.

Camtasia is a “screen casting” apps published by TechSmith. It allows you to record everything that’s being done on your display screen or any section of user defined area of the screen. But that’s just the beginning of the potential things you could do with it,you can add audio,video etc to your screen capture video.

Click here to read more on More About Camtasia and Using It to Enhance Your Affiliate Marketing Strategies

Using Camtasia Software to Create Online VideosUsing Camtasia Software to Create Online Videos

Written by David Husnian

Imagine that you have to teach a customer exactly how to use an application you are selling. The best way to do it would be to have the customer sit next to you and watch what you do and where you click on your display screen. Not many of us make the effort or spare the time to do so to each and every customer. Generally a document is the best you could offer to help out your customers.

Click here to read more on Using Camtasia Software to Create Online Videos

All About Viewing And Analyzing Youtube Statistics For Videos

New Video Editor Tool Of Youtube –How To Use

Attract More Views To Your Video By Creating Better and Compelling Videos

Staying ahead of competition with Online Videos

5 Tips to Increase the Potential of Online Video Marketing

More About Camtasia and Using It to Enhance Your Affiliate Marketing StrategiesMore About Camtasia and Using It to Enhance Your Affiliate Marketing Strategies

Using Camtasia Software to Create Online VideosUsing Camtasia Software to Create Online Videos

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